Ethical Sourcing: A Global Obligation
September 15, 2023
There are some sobering truths that often remain hidden behind the products we use every day. It is an uncomfortable reality that items like cell
Category: Best Practices
The Strategy and Tactics of Pricing: Key Learnings
May 8, 2023
In the realm of management decision-making, the application of experience and consideration of multifaceted variables is integral. However, despite the importance of such skills, it
Price Wars: Survival Of The Cheapest
March 27, 2023
A price war is a situation in which two or more businesses in the same industry continuously lower prices to gain a competitive advantage. Price
Native Ads for B2B: A Comparative Analysis
March 20, 2023
A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner,
Customer Service For OEMs: In-house or Partners?
March 20, 2023
When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to
Maximizing Your Facebook Ad Success – 12 Best Practices
January 12, 2023
Creating effective Facebook (FB) ads can be a powerful tool in driving traffic to your website and increasing conversions for your business. However, it is
Truman’s World Is Now Digital
January 10, 2023
In 1998, Jim Carrey starred in the film “The Truman Show,” a movie about a man whose entire life was broadcasted on television as a
How to Create a Landing Page That Converts: 11 Best Practices
January 3, 2023
Landing pages are an important part of any online marketing campaign, providing a focused, dedicated space for visitors to take a specific action. Whether you’re
Online Leads Are Easy To Generate But Hard To Convert – Here’s Why
September 20, 2020
Whatsapp – 17% Facebook – 18% Instagram – 20% Everything is slowing down due to the pandemic. Businesses, investments, and life in
‘Sales From Home’ In The Time of Social Distancing
March 25, 2020
We didn’t anticipate this. Neither did you or the world for that matter. Today, the global workforce is facing a unique situation – we are
