Price Wars

Price Wars: Survival Of The Cheapest

A price war is a situation in which two or more businesses in the same industry continuously lower prices to gain a competitive advantage. Price wars can be triggered by various factors, such as new ...
Inventory Management in CRM

Inventory Planning: Key to Invoice Value

Every dark cloud has a silver lining and COVID-19 caused a dual conundrum. On one hand, manufacturers experienced unprecedented spikes and troughs in customer orders and on the other, their suppliers’ ...
Manufacturing CRM for Flavors and Fragrances industry

The Best Of ERP In CRM

The following case study examines how a well-established Indian company successfully integrated their legacy functions with an agile CRM solution to achieve their sales and marketing teams’ ...
Hess Law and OEM Partnerships

Hess’ Law and OEM Partnerships

When it comes to the partnership between original equipment manufacturers (OEMs) or product principals and their sales and service partners, one way to view it is through the lens of chemical bonds. ...
Native Ads for B2B

Native Ads for B2B: A Comparative Analysis

A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner, in comparison to conventional ...
Scaling Customer Support

Customer Service For OEMs: In-house or Partners?

When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to determine ...
Business Continuity

Connectedness, Continuity and Customers

Continuity plays a pivotal role in sustaining businesses, particularly in customer-facing operations such as sales and customer experience. It is paramount for teams engaging with customers to avoid ...
Chaos Theory and Logistic Map

From Order To Chaos: The Logistic Map

Chaos theory is a mathematical discipline that has its foundations in the exploration of intricate and dynamic systems. The emergence of chaos theory can be attributed to the contributions of renowned ...
CRM for Depot Repair

Profitability, Sustainability and Depot Repair

Depot repair software is a solution that enables manufacturers to manage their repair operations at a centralized location, known as a depot. The software allows manufacturers to track, manage, and ...
Propensity Analysis and Revenue

Revolutionize Your Revenue Strategy with Propensity Modeling

Innovation is crucial for developing effective strategies, and ideation is a vital component of the innovation process. Propensity modeling can help organizations evaluate the potential impact of ...

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