Ethical Sourcing: A Global Obligation
Ethical Sourcing: A Global Obligation There are some sobering truths that often remain hidden behind the products we use every day. It is an uncomfortable reality that items like cell phones, chocolate, diamonds, cotton, and pharmaceutical products can come to us through supply chains tainted by forced labor and unethical practices. These supply chains often […]
The Strategy and Tactics of Pricing: Key Learnings
The Strategy and Tactics of Pricing: Key Learnings In the realm of management decision-making, the application of experience and consideration of multifaceted variables is integral. However, despite the importance of such skills, it remains critical to revisit fundamental concepts periodically. During strategy meetings, pricing is a prevalent and central theme of discussion, emphasizing the necessity for […]
Price Wars: Survival Of The Cheapest
Price Wars: Survival Of The Cheapest Our ability to conceive product-based solutions for our clients is limited by our creativity. However, with the aid of Paramantra, planning and delivering custom orders becomes effortless. Our collaborative solution is centered on the fundamental principles of permutation to create a diverse range of pathways to possible custom offers. […]
How to Create a Landing Page That Converts: 11 Best Practices
How to Create a Landing Page That Converts: 11 Best Practices Landing pages are an important part of any online marketing campaign, providing a focused, dedicated space for visitors to take a specific action. Whether you’re looking to generate leads, drive sales, or promote a new product or service, a well-designed landing page can help […]
Truman’s World Is Now Digital
Truman’s World Is Now Digital In 1998, Jim Carrey starred in the film “The Truman Show,” a movie about a man whose entire life was broadcasted on television as a reality show, unbeknownst to him. The show’s creator, played by Ed Harris, had constructed a fake world for Truman, complete with actors playing the roles […]
Maximizing Your Facebook Ad Success – 12 Best Practices
Maximizing Your Facebook Ad Success – 12 Best Practices Creating effective Facebook (FB) ads can be a powerful tool in driving traffic to your website and increasing conversions for your business. However, it is important to be well-versed in the platform’s targeting options and best practices to achieve the desired results. This article will provide […]
Customer Service For OEMs: In-house or Partners?
Customer Service For OEMs: In-house or Partners? When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to determine which approach will work best for them. This article delves into these factors and provides examples of OEMs that have transitioned between […]
Native Ads for B2B: A Comparative Analysis
Native Ads for B2B: A Comparative Analysis A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner, in comparison to conventional advertising approaches. Native advertising denotes a mode of paid media that aligns with the design and functionality of the […]
Online Leads Are Easy To Generate But Hard To Convert – Here’s Why
Online Leads Are Easy To Generate But Hard To Convert – Here’s Why Whatsapp – 17% Facebook – 18% Instagram – 20% Everything is slowing down due to the pandemic. Businesses, investments, and life in general. But something isn’t slowing down. On the contrary, it’s expanding like never before because of you and us and well people across […]
Essential KPIs and Training Requirements for Pre-sales Team
Essential KPIs and Training Requirements for Pre-sales Team Pre-sales teams are an invaluable part of any business. They are your brand ambassadors and the first human interaction your prospects have with your company. Managing that initial inquiry or touch point with the client carries a huge responsibility. With Inside Sales/Pre-sales gaining importance in the sales […]
